Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via optimized websites as opposed to Search Engine Marketing or SEM which deals with paid inclusion as well. Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine. SEO and SEM may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.<
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Higher rankings in the natural listings (organic listings) of search engines will get your web site more exposure to your target market if positioned correctly. However, a first page position in a search engine result for a particular term does not ensure success. There are many factors to consider when positioning aweb site within the search engines and their directories, including site design and architecture.
Submission of Your Web Site – A web site optimized for search engines must be submitted to the spiders/crawlers to be spidered and distributed across the Internet through several outlets. Once the site has been submitted, search engines will have records of pages that have been indexed.
Link Popularity – If your web site has many relevant quality sites linking to it, then its “page rank” will be higher than most, and the search engines will deem it more valuable than one with a lower “page rank” of relevant information.