by Jessica Lee,June 11, 2014Comments
Facebook’s ever-evolving algorithm keeps marketers on their toes when it comes to how to get the most visibility from status updates. So TrackMaven set out to uncover how to gain more engagement from Facebook posts with its latest research published in “The Marketing Maven’s Guide to Facebook,” which studied more than 5,000 Facebook pages and about 1.6 million posts.
What it discovered was that in many instances, pages saw more engagement during the hours and days you may least expect it.
Similar to the results TrackMaven uncovered in its blog post study and Twitter research, this study shows that most brands were active with their marketing activities during the business week; however, posting Monday through Friday during normal business hours was not always the most effective on Facebook.
TrackMaven found that while there was a significant drop in the frequency of posts on the weekends, the average engagement (measured as number of interactions per post in the study) was much higher for posts on Saturdays and Sundays.