June 10th, 2014 – Posted by Jay Leary to Keyword Research and Moz Tools
There’s been a lot of talk about what (not provided) means for SEO practitioners, with Mozzers weighing in on broader implications and alternative strategies.
When it comes down to it, we’re stuck with a frustrating predicament that’s forcing us to change our process. Activities like keyword gap analysis, editorial brainstorming, basic rank tracking, and even SEM planning have become harder to execute.
More fundamentally, we’re having a tough time answering simple questions like:
“Which keywords are sending traffic to my site(s)?”
“Which keyword opportunities am I not leveraging? Where are the gaps?”
So where do we go from here? Many of you have already changed your reporting strategies to reflect the new SEO reality. Focusing on topics, landing pages, and broader content strategies is a solid pivot, and we’ll be working hard at Moz to support those efforts.
But we also recognize that keyword-level data remains an important signal for many SEOs.
With that in mind, we’re happy to announce a new report in Moz Analytics that will help answer some of those (not provided) questions.
Quick Note: The new feature is only available to Moz Analytics campaigns connected to Google Analytics. If you’re using the old version of our software (the SEOmoz PRO app) and want to take advantage, be sure to switch your campaigns over to Moz Analytics and connect GA.
The Landing Pages reportTL;DR We’ve grouped your tracked keywords by landing page and correlated them with a new metric, Estimated Traffic Share. Use the report to determine which keywords are your strongest traffic drivers.
In the new data view, your tracked keywords are grouped by landing page and correlated with both ranking position and visits.