Feeding the Hummingbird: Structured Markup Isn’t the Only Way to Talk to Google

June 17th, 2014 – Posted by Cyrus Shepard to On-page SEO, Technical SEO and Advanced SEO

I used to laugh at the idea of Hummingbird optimization.

In a recent poll, Moz asked nearly 300 marketers which Google updated affected their traffic the most. Penguin and Panda were first and second, followed by Hummingbird in a distant third.

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