CNN International announced that that San Miguel Corporation and Philippine Airlines will be sponsoring its week-long coverage of the first World Economic Forum (WEF) held in Manila.
As corporate advertisers, the brands will take advantage of the increased visibility from the coverage as millions globally tune in to get updates about the WEF.
The 23rd World Economic Forum on East Asia will be held in the capital next week and will be covered by CNN International daily, culminating on May 24 & 25 with a 30-minute WEF special. There will also be dedicated WEF reports on www.cnn.com
The special WEF theme week kicks off on CNN International on Monday May 19 and continues until May 25.
“CNN is proud to have the support of such prominent Philippine companies as they continue with their international expansion plans. The spotlight will be on the Philippines during WEF, so there is no better time to reach out to business leaders around the world through CNN,” William Hsu, vice president of news advertising sales, CNN International Asia Pacific: