SPH Digital pushes content marketing opportunities


SPH Digital, a new division of Singapore Press Holdings (SPH), is amping up its offerings to advertisers.

SPH Digital was established in February 2014 and consists of more than 25 websites under SPH. According to SPH, this pulls in audience of 23 million unique browsers and command 360 million page views per month.

This will have it offering more opportunities for advertisers to create content and market it across its multiple platforms.

For example, SPH Razor, its video content site, which will now allow brand owners to run online video marketing campaigns.  Razor also manages the SPH Premium Video Network, a collection of professionally produced video content from the libraries of The Straits Times, Lianhe Zaobao, The Business Times, AsiaOne and other third party premium content partners. The content would be screened across SPH news and lifestyle sites.

SPH has also set up a Content Studio where experienced journalists will work with advertisers to repackage relevant content for SPH’s extensive archives, create personalised content and draw on brand-owned content.

Apart from the platforms under the umbrella of SPH Digital, advertisers also have the option of running integrated campaigns across other SPH subsidiary websites such as financial website shareinvestor.com, technology portal hardwarezone.com.sg and www.menhealth.com.sg.

Julian Tan, head of SPH Digital, said: “SPH Digital wants to be more than just a media platform to brand owners. What we offer are opportunities to create unique digital brand campaigns that will excite audiences and generate returns for their investment. With our strength in the wide reach and the variety of our websites, SPH Digital is the most comprehensive yet targeted base for marketers who face increasing challenges of reaching and engaging their target audience in a crowded market.”




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