Chevrolet Philippines and The Covenant Car Company Inc. (TCCCI), its exclusive country distributor, has sent some of its top execs to Hongkong Disneyland not for vacation, but to learn the “business behind the magic.”
The first batch of employees will be joining other General Motor talents across the region for a two-day workshop on customer service and people management made by the Disney Institute.
The institute is part of Walt Disney Co. and was created to share what it has learned from decades of building one of the world’s most iconic brands. Chevrolet tapped into this expertise first in the United States and is now expanding the training course in Asia.
The workshop with Disney Institute is the first in the country and among the Southeast Asian Chevrolet distributor markets.
“Chevrolet shall use the Disney magic as a catalyst to improve and share the Chevrolet Experience not only to our TCCCI stewards, but also to our existing 21 and soon to be 29 Chevrolet dealers and partners as we continue to find new roads in creating a world class customer experience for all Chevrolet clients in the Philippines,” Albert Arcilla, Chevrolet Philippines president and managing director.
Chevrolet Philippines is training its key officers under the Chevrolet Academy, the learning and development arm of TCCCI, in a bid to have an edge in the competitive car market. The Disney workshop is the first step to the long-term plan and commitment of TCCCI to “re-imagineer” the Chevrolet culture and brand identity, Chevrolet Philippines said in a statement.
“With the Disney Institute workshop, all the qualities and company values that we want to espouse in Chevrolet are fleshed out in the enchanting House of Mouse—hip, fun, customer orientation and employee mobilization—all experienced in the magical Disney fashion. Of course, Disney is one of the most recognizable and excellent American brands which to us is a perfect match for Chevrolet.” adds Selene Yu, Chevrolet Philippines-TCCCI executive director.